Low Key Marketing
11 June 2018
At Perry Bishop and Chambers we understand that many potential home movers are hesitant about putting their property on the market or may not wish to publicly market their property. A dearth of suitable properties for their onward move, is often the reason.
Whilst we have a healthy and very settled market with good stability and house price growth, there are still relatively fewer properties and people moving than seen previously.
This creates an issue for those that are looking to move - whether it’s to a larger property, a smaller property, an aspirational move , a location change or perhaps just a desire to find somewhere with a larger or smaller garden. People are consequently unsure about bringing their own property to the market.
However, those who choose to sit and wait for the right property to come along are in danger of missing out. The market is moving very quickly, due to relatively low numbers of properties coming to the market, and so the right properties and quality homes sell very quickly - more often than not snapped up by other buyers that have already sold their own properties.
At Perry Bishop and Chambers we have a solution – low key marketing – we prepare particulars along with photography and bring your property to the market on a discreet low key basis. Only those buyers willing to wait for you and give you time to find an onward purchase are notified.
We may not always erect a For Sale sign or even advertise fully in the local press or online, ensuring that we control the pace and method of marketing - carefully selecting the right buyer from our database that most importantly will give you time to find a suitable property to move to.
When your suitable onward move is found, you have the advantage of having a buyer in place, meaning that you can secure that property as your next home.
In the unlikely event of us not finding a buyer or agreeing a sale through low key marketing, we will have particulars ready to market your property in the usual way to the whole market - both online and offline - to secure a sale for you quickly.
Many of our clients have found this an excellent way to start their marketing and indeed have actually moved on this basis. In addition, clients that have chosen low-key marketing know that our fees are only payable upon completion - should for any reason a suitable property not become available no fees are payable.
To find out more about this innovative and unique approach to marketing your home, please speak to your local Perry Bishop and Chambers office.